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A great insight into how marketing strategies can help your ROI.
What the Oxford English Dictionary Doesn't Tell You About PPC
Making Your Content Human Readable
Low conversions from Ad Spend
In this segment we are looking at making your publications consistent and readable.
To contour your ad ideas and budget to your target which ultimately is the goal.
Correcting the poorly performaing campaigns that lead to wasted clicks is essential and every click costs you money.
Most ad companies have you locked into lenghty contracts, so big changes to your campaigns are subject to the terms and conditions that have been agreed.
Get into their Shoes
By creating exact or as close as personas profiles is probably the greatest starting point for any campaign as this could be the difference between converting and confusing your potential leads.
You are probably reading this article because you have the following;
Website
Targeted Ads
Ton of Traffic
Low Conversions
The ending list of promises that you will reach number one and as your business grows alongside your online presence the return of your Investment (ROI) is limited or non-existent.
March 07, 2018
PPC Campaign Setup - Building the brand
Pay per click
Optimisteq Digital help your PPC Marketing by setting up specialist PPC Campaigns for your business.
Objective
Our main objective is to provide value based solutions for your business that increase engagement to ensure that your niche is not advertised using generic statistics. We work with clients towards a common goal in an organised and productive way that enables our clients to get the most out of their advertising budget.
PPC Campaign Background Requirements
Not everyone is savvy when it comes to creating targeted campaigns at a minimum we would expect you to know these 5 basic attributes before starting your PPC campaign.
Verified Google Ads Account (15 - 20 Mins)
Basic Keyword Research (1hr - 3hrs)
Your Company's Value Proposition (USP) (1Hr)
Ideal Customer Identification (1Hr - 2 Hrs)
Tracking and Analytics (1 Hr - 1.5 Hrs)
Setting up a pay per click campaign can seem daunting at first. Pay per click or PPC, objective is to increase your leads and drives more traffic to your site and each time a potential client clicks on your link you get charged.
Our PPC Services
PPC Campaigns can be very effective in bringing the customers to you based on searches that are related to your business and or your competitors with budgets that range from £500 per month to over £10,000 and beyond…
Our PPC services include
PPC Audit and Setup
PPC Management
PPC Optimisation
With that in mind, if you are still unsure or you require professional help, then Contact Us Today!
September 10, 2016
15 Ways From ZERO To Obsession With Selling Products Online.
Social Media Marketing in todays world is essntial for businesses versus traditionally accepted methods of advertising business. If you have a product to sell your analytics of data is also essential for you as a business so that you can position yourself in the correct fashion online. Although marketing and promotion methodologies remain essentially unchanged, the online space allows you to target the correct customers, increase awareness and capture potential new leads leading to sales.
Contrary to popular belief, Social Media is not as difficult as it first seems. Usability has become a critical need and sites such as Wordpress,Square space and Shopify allow users to easily build a site using drag and drop functionality and post content to the site without the headache of redesigning the whole website.
So you want to build a Brand?
Vision is the key to success.
Prerequisites
What do you need in place to start your social media ?
Website
Email Address
Choose Platform
Social Media Accounts
Relevant Ad Accounts
Memory!
The SanDisk Ultra 128GB microSDXC Memory Card + SD Adapter with A1 App Performance up to 100MB/s, Class 10, U1 this is a start, if you haven't already upgraded your phones memory to handle the amount of pictures and videos your about to take.
Light Box For Products!
The Portable Photo Studio Box perfectly suitable for shooting small products such as Food Items, Toys, Jewelry, Watch etc with this photo studio kit USB a or battery pack to power and excellent white led light.
Hosting Options!
September 10, 2016
September 10, 2016
All Hands On Desk - Your Adwords Quality Score.
Great Quality Score is achieved by Addressing theses three points.
Landing Page (Squeeze Page)
Click Through Rate (CTR)
Ad Relevance In Search
Doubleing your Return is achieveable
Your Traffic Potential Can Be Seen Without Spending A Penny With A Thorough Keyword Research.
To figure out if this style of paid advertising is suitable for your business, get in touch.
September 07, 2016
Marketing Social Tools for the FUTURE.
From the Forbes Website, it has been said that within the top ten tools these three are basic tools that if you haven't already thought about how to manage and maintain your presence.
HootSuite.
Buffer. ...
Google Analytics.
September 07, 2016
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